This Blog post is about Pinterest Keyword Research Strategy
A Passionate Friend’s Guide to Turning Pins into Traffic Gold
Hey there, friend! Let me tell you a little story: I was that blogger staring at my screen a couple of months ago, wondering why my Pinterest game was stuck in the mud. I’d pin pretty pictures, cross my fingers, and… crickets.
Then I stumbled into the wild, wonderful world of Pinterest keyword research, and OH MY GOSH, it was like someone handed me the keys to a traffic-driving machine! I went from a handful of clicks to thousands of blog visitors, and I’ve been obsessed ever since.
I’ve spent countless late nights digging into analytics, experimenting with keywords, and geeking out over what works (and what flops).
That’s why I’m spilling the beans on my top Pinterest keyword research tips today—these are the exact steps I use to grow my blog traffic, and they’re too good not to share.
This list is my heart-and-soul strategy, born from trial, error, and a LOT of coffee.
Stick with me, and you’ll walk away feeling pumped to turn your Pinterest into a powerhouse. Ready? Let’s dive in!
Oh, and wanna see me break this down live? Check out my video below—it’s the spark that started this whole obsession!
1. The “Top Pins Treasure Hunt”
Why It’s a Game-Changer: Oh, y’all, this is seriously a GAME-CHANGER! Your top-performing pins are like little gold nuggets just waiting to show you what’s already working.
I used to skip my Pinterest analytics because, honestly, numbers freaked me out.
Big mistake! When I finally peeked in there, I saw that pins like “small garden layout” were killing it for me. So here’s the deal: head to your Pinterest analytics, find your top 5-10 pins, and jot down the keywords you used in their titles or descriptions.
For me, it was stuff like “garden layout” and “small garden plants.” These are your starting line—proof of what’s vibing with your audience.
Insider Tip: Don’t just look at the pin title—check the description too! Sometimes a random phrase you tossed in there is secretly driving clicks.
Why It’s Here: This step deserves a spot because it’s your foundation.
You’re not guessing—you’re building on what’s already winning.
How to Apply It: Grab your top keywords and brainstorm a blog post around them.
Got “small garden layout”? Write about “5 Small Garden Layout Ideas for Beginners” and watch the traffic roll in!
2. The “Trends Tab Deep Dive”
Why It’s a Revelation: I can’t believe I went so long without discovering this! Pinterest Trends is like a crystal ball for what people are searching RIGHT NOW.
Once I’ve got my top keywords (say, “small garden layout”), I hop over to Pinterest Trends and type it in. Boom—suddenly I’m seeing search volume spikes and related terms like “small vegetable garden” or “small garden plants.” It’s like Pinterest is whispering, “Hey, try these too!” I legit gasped the first time I saw how seasonal trends could shape my strategy—hello, spring gardening pins!
Insider Tip: Check the “related searches” at the bottom. They’re sneaky little gems others might overlook.
Why It’s Here: This isn’t just data—it’s a cheat code to staying relevant and timely, which Pinterest LOVES.
How to Apply It: Pick a trending related keyword and whip up a pin + blog post combo.
Pro tip: time it with seasonal spikes for MAXIMUM impact.
Quick Aside: Speaking of which, have you ever tried Trends and gotten distracted by all the cool ideas? Just me? Okay, moving on!
3. The “Search Volume Sleuth Move”
Why It’s a Must: THIS ONE IS SO UNDERRATED, y’all! Knowing a keyword’s search volume tells you if it’s worth your time—or if you’re shouting into the void.
After Trends, I take my keyword (like “small vegetable garden”) to a tool like Pinclicks—or even Pinterest’s ad platform if I’m feeling fancy—and check the numbers.
When I saw “small vegetable garden” had 114,000 monthly searches, I was like, “Hello, opportunity!” It’s not enough to guess what’s popular; you need hard data to back it up.
Insider Tip: Look at the top pins for that keyword too—study their titles, designs, and descriptions. Steal inspiration, not plagiarism!
Why It’s Here: This step separates the dreamers from the doers. High search volume + smart execution = traffic explosion.
How to Apply It: Focus on keywords with decent volume (10k+ is my sweet spot) and craft pins that match what’s already winning. Bonus: tweak your blog SEO with these terms too!
Transition Vibes: This next one pairs perfectly with the sleuthing we just did—because it’s all about making those keywords sing.
4. The “Interest Intersection Hack”
Why It’s Pure Gold: Okay, HOLD UP—this is the secret sauce no one talks about! Pinterest’s “related interests” section is a treasure trove for boosting your reach.
When I’m analyzing a keyword’s top pins, I scroll to the “unrelated interests” part—stuff like “DIY projects” or “home decor” tied to “small garden layout.”
These are audiences I can tap into! I sprinkle those extra keywords into my pin titles, descriptions, and alt text. It’s like casting a wider net without even trying.
Insider Tip: Don’t overstuff—pick 2-3 related interests that feel natural.
Too many, and Pinterest might side-eye your pin.
Why It’s Here: It’s a sneaky way to get your content in front of more eyeballs, and it’s SO easy once you spot it.
How to Apply It: Next time you’re pinning, add a related interest keyword to your description. Got “small garden plants”? Toss in “container gardening” and watch the magic happen.
Quick Question: Worried about keyword stuffing? I was too—just keep it conversational, and you’re golden!
🚨 STOP SCROLLING: The Pinterest formula I was told to keep secret is finally here!
After countless DMs asking “How did you do it?” I’ve finally packaged my explosive Pinterest strategy into Pins to Peaks – the mini-course that’s already helping creators triple their traffic overnight.
Just launched today and already selling fast! Grab yours before the introductory price disappears →
From Pinterest nobody to notification addict: I’ve cracked the code that turned my dead account into a traffic goldmine.
“Pins to Peaks” reveals the exact system that transformed my failing page into a 5-figure traffic machine (when nothing else worked).
Tired of creating pins that die in the void? These are the same strategies that helped my clients double their click-through rates in just 14 days.
[Get Pins to Peaks Now] Hurry because the price will go up soon.
5. The “Pin-to-Blog PLAY”
Why It’s Everything: This is where it all comes together, friends—I’M OBSESSED WITH THIS STEP! Turning pins into blog traffic is the ultimate win.
I take everything I’ve learned—top keywords, trending terms, search volume, related interests—and create a killer pin and a blog post.
For “small vegetable garden,” I’d design a pin with a bold title like “Grow More in Less Space: Small Vegetable Garden Hacks,” link it to a detailed post, and optimize both with my keywords.
It’s a one-two punch that’s driven insane traffic to my site.
Insider Tip: Make your pin stand out—bright colors, clear text, and a hook they can’t resist. I learned the hard way that blah designs = blah results.
Why It’s Here: This is the payoff! Pinterest isn’t just for pretty pictures—it’s a traffic machine when you play it right.
How to Apply It: Start small—pick one keyword, create one pin, and link it to a blog post. Test, tweak, and scale up!
Honest Drawback: It takes time to nail the design part—but trust me, Canva and a little practice will get you there.
Let’s Wrap This Up!
Okay, friend, you’ve got my whole Pinterest keyword research playbook now—straight from my heart to yours! I’ve seen these steps take my blog from “meh” to “WHOA,” and I’m so excited for you to try them. Don’t overthink it—just start with one tip, play around, and watch what happens. You’ve got this!
So tell me: which step are you most pumped to try first? Drop it in the comments—I’d love to cheer you on! Until next time, keep pinning, keep creating, and keep being your awesome self. See ya soon!
XOXO,
Your Pinterest-Obsessed Tilly
